Photo: Ali Cushing | Rise NYFW 2022
The fashion industry thrives on collaboration and creativity, with models often serving as the living canvas for a designer’s vision or a production company’s hard work. However, not every collaboration results in a glowing review or a call back. While the industry celebrates talent and beauty, professionalism and reliability are equally important—and sometimes, a single misstep can close doors.
What might lead a designer or production team to move on from a model? It’s not usually about appearance or skill; it’s about how the model handles their responsibilities, treats others, and upholds the brand’s values.
Let’s explore some key reasons why models might miss out on future opportunities—and how to avoid these pitfalls.
1. The No-Show Nightmare
Fashion events and photoshoots operate on tight schedules. When a model doesn’t show up or arrives late, it creates significant challenges for everyone involved. Designers and production teams rely on punctuality to meet deadlines, stay on budget, and deliver a polished final product.
Missing a call time not only disrupts the flow of the day but can also damage the trust necessary for future opportunities. Punctuality and clear communication are non-negotiable in an industry built on precision.
2. Attitude Matters
A professional attitude is key to building lasting relationships. While confidence is part of the job, dismissive or rude behavior toward staff, designers, or fellow models can leave a lasting negative impression.
Designers invest deeply in their collections, and production teams work tirelessly to bring them to life. A collaborative, respectful approach will always set a model apart and ensure they’re remembered for the right reasons.
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3. Social Media Sensitivity
Social media has become an essential tool for models, but it’s also a space that requires caution. Sharing unauthorized behind-the-scenes content, posting inappropriate material, or expressing grievances about a project online can harm relationships with designers and production teams.
Maintaining professionalism both online and offline demonstrates respect for the work and the people involved. Discretion is often appreciated, especially when working on projects that require confidentiality.
4. Respect for the Craft
Fashion is more than a business; it’s an art form. Designers appreciate models who treat their creations with care, follow instructions diligently, and bring energy to their work.
Models who mishandle garments, overlook details, or fail to align with the vision of the project can unintentionally undermine the effort behind the scenes. Showing enthusiasm and respect for the craft can make a lasting positive impression.
5. Consistency Is Key
Reliability is one of the most valued traits in a model. Consistently delivering strong performances—whether it’s nailing a runway walk, holding a pose during a photoshoot, or arriving prepared—builds trust with production teams and designers.
Consistency doesn’t mean perfection, but it does mean showing up ready to give your best. A dependable model is always in high demand.
6. Aligning Values
In today’s fashion landscape, brands and production companies place a strong emphasis on values such as sustainability, inclusivity, and ethical practices. If a model’s personal actions—whether online or off—contradict these principles, it can create a conflict that impacts the entire project.
Aligning with a brand’s values isn’t just about image; it’s about shared goals and mutual respect. Understanding the ethos of the teams you work with can help strengthen professional relationships.
7. Keeping It Fresh
Sometimes, it’s not about mistakes at all. The fashion world thrives on novelty, and production teams may opt to work with new faces simply to keep their presentations fresh and exciting.
While this decision isn’t personal, it highlights the importance of making a positive impression at every opportunity. Even if you don’t get called back immediately, leaving a strong impression can lead to opportunities down the road.
Lessons for Models
Success in the fashion industry is about more than just a striking look or an impressive walk. Professionalism, adaptability, and respect for the team go a long way in building a sustainable career.
Designers and production companies value models who can collaborate effectively, handle responsibilities with grace, and embody the values of the brand. By prioritizing these qualities, models can position themselves as trusted professionals and ensure a steady stream of opportunities.
Remember, every runway, photoshoot, or campaign is a chance to shine—and to leave a lasting impression that guarantees the next call.